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CoFesta in Brazil Part 2 – Space, booths and freebies


So, continuing my 3-months late CoFesta review… Part 1 may be found here.

The event was scheduled from March 11 to 14. It took place at the third floor of the Ibirapuera Bienal, one of the most traditional event holding spaces in Brazil.

Since 2010 CoFesta would be held overseas, the purpose this time was to try to promote an interchange between Brazilian and Japanese companies. It was also supposed to introduce some contents in Brazil and to stimulate business between both countries. There were for example some TVs broadcasting anime there, but they were not for the public in general, they were there because the Japanese companies were attempting to negotiate broadcasting rights in Brazil.  What follows is a map of the event. As you can see, it was considerably small if compared with any of its previous editions. Now let me explain each category. New Technology was mainly introducing some hi-tech innovations from Sony, JVC, and Panasonic, it was showing products  such as 3D converter (it would allow you to transform any image into a 3D one) and a device takes pictures of the faces you make while playing games. Unfortunately, this is the unique picture of these booths I’ve got.

Manga booth was a actually a small library. One could rent a manga during the event and read it in the comfy specified areas, they were available in Portuguese and in Japanese. They also had hundreds of titles available online, including some awesome series such as Summer Wars, Shakugan no Shana, Fate/Stay Night, Lucky Star, and Code Geass. Unfortunately all these were only available in Japanese. I do believe that they should have at least tried to bring some content in English at least…

There were also some game booths where one could play some PS3 and Wii titles such as Street Fighter IV, Castlevania and the at the time yet to be released Wii’s Taiko no Tatsujin. At the far end there was also a booth with some famous PSP games, I remember playing Project Diva and Monster Hunter there. Which reminds me, I’ve got to save up for a PSP.

Good Design was all about Japanese products with innovative functions. The logo was “a living design for daily life” or something like. It was the most “meh” part of the event if you ask me. The products themselves were far from interesting, at least for a casual observer.

Espaço Brasil (Brazil Space in a very poor translation) comprised booths reserved for Brazilian enterprises. AreaE manga school, Onigiri Art Studio, and Saga school of art, game and animation were present. Turma da Mônica, the most famous comic book in Brazil also had a stand. Turma da Mônica was created by the greatest Brazilian cartoonist Mauricio de Souza, who attended the event on March 12 and 14. He delivered autographs and was kind enough to take pictures with some fans. I didn’t get an autograph, but I managed to take a pic with him. =)

Finally, the character booths. They comprised informative booths about Vocaloid Miku, Luka and the Kagamine twins, presented PiyoRabbie and Miki Maruyama and exhibited one or two anime episodes. It seemed a great idea, but the stands were nothing but a television broadcasting an endless loop of anime scenes and a poster explaining the plot.

Found this vid on youtube that shows exactly how the event looked like. There are very very few visitors cause it was filmed on March 12th, which was a normal working day in Brazil.

Yes, it was filmed during Yoko Takahashi’s show. I have no idea of who would be insane enough to miss it, but anyways, thanks to youtube user montesandra for uploading it.

As for freebies, most of them were folders. But hey, these are original folders that came directly from Japan! =P Don’t ask me why they were distributing folders of events that took place in 2009, I really do not know. At the entrance visitors were given a fan of the event because it was ridiculously hot there (late Summer in Brazil). For each time you played Wii’s Taiko no Tatsujin you’d also get yourself a limited edition bottom, but they’ve already runned out on them by the afternoon of the second day. ^^;;

One impressively important problem of the event was the lack of food stands. This unpleasant reality was even worse in the first days of the event, when they announced that it was forbidden to bring food from outside. Fortunately they abolished this ridiculous rule later on, but really, it was a major fault. The event was scheduled to begin at 9 AM and to finish at 7 PM, so how could they possibly forget that people just might feel hungry and/or thirsty during such long period of time? Even the staff complained about it. Oh well…

Judging against its predecessors, Cofesta 2010 was not the success I was expecting. But the attractions of the main stage, namely the pocket shows of Piyorabbie, Miki Maruyama, and Yoko Takahashi more than compensated so many failures. My final verdict on this event and the coverage of the shows will be published in part 3, which I’m already writing.

2 Comments leave one →
  1. 2010/07/11 2:32 PM

    Im so envious of this!
    The Cons here in the UK dont even come close D:


  1. Cofesta in Brazil Part 3 – Shows and final verdict « Shikinami

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